Fumagazzi Watches

Fumagazzi is an unusual Italian watch brand, created almost by chance, and with a website designed more to make you laugh than to sell watches. They could be described as the Monty Python of Italian watchmaking. The origin of Fumagazzi watches “Where are we going? Who knows? Probably we will [...]

A Fake Radio Ad turns into a real company: The history of Fumagazzi Watches, Born Unicorn.

An invented brand, out of a fake radio ad, draws the attention of a listener who, leveraging on social networks, turns the spot into a real enterprise, and a great Xmas ecommerce success. With a tricky idea: to close shop after Valentine’s Day, just to remain “a real marketing case-study” [...]